CHALLENGE

How might I encourage the masses to tackle large systemic sustainability issues the planet and society is facing? (aka “wicked problems”)

SCOPE

Sustainability, Systems Design, Social Media, Branding, User Experience, Front-end Development

Current State

While Sustain Your Sh*t still lives in its web form, it's become most successful as an account + community on Instagram.

To-Do:

• Capture analytics to measure success of SYS (and figure out what "success" actually means

• Implement CMS system for the website + optimize as much as possible

• Grow community + support group; this includes a way to encourage and consume contributions from the community

• Explore leveling information (minimal/concise as-is, but also potential for more long-form writing and research for those that want it)

• Continue to grow focus from individual lifestyle changes to educating on larger systemic issues with info on how people can influence change