How can we foster more meaningful relationships between trainers and students?
Research, User Experience, User Interface, Product
What Trainers Need
During my research I employed a combination of methods including creating personas, interviews, and empathy maps. While we had a network of local Austin trainers to interview and learn from, I expanded the pool by conducting online surveys and questionnaires through our national network. Another vital source of information came in the form of blogs managed by personal trainers. Each piece of research helped me empathize with the day-to-day of trainers' lives in terms of everything from managing their business to creating relationships with clients. At the start, many personal trainers struggle to manage their own business, particularly if they have no business background. While some succeed in managing finances and marketing themselves, the majority continued to despise that part of their job, preferring the time actually spent with clients during the day.
For trainers to have more time and mental energy to invest into their clients, it was essential to take out any unnecessary work through automation or simplification. The app helps trainers manage scheduling, billing, progress tracking, and communication in a single space, helping to cull out necessary work that detracts from their time spent with clients. Automated processes in particular, such as appointment reminders and automated billing, help trainers with the day-to-day business tasks that many find tedious. Detailed client profiles allow trainers to make better decisions regarding their clients' needs and progress while a messaging center allows for better communication between trainer and client.